[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vaoa.cz\/jak-vytvorit-text-vhodny-k-publikovani-na-webu\/#Article","mainEntityOfPage":"https:\/\/www.vaoa.cz\/jak-vytvorit-text-vhodny-k-publikovani-na-webu\/","headline":"Jak vytvo\u0159it text vhodn\u00fd k publikov\u00e1n\u00ed na webu","name":"Jak vytvo\u0159it text vhodn\u00fd k publikov\u00e1n\u00ed na webu","description":"Co u\u017eivatel\u00e9 webu preferuj\u00ed Preferuj\u00ed stru\u010dnost, p\u0159ehlednost a objektivitu.Stru\u010dnostznamen\u00e1 uv\u00e9st v textu jen nezbytn\u00e9 informace, nic v\u00edce.K p\u0159ehlednosti p\u0159isp\u011bje: – zv\u00fdrazn\u011bn\u00ed hlavn\u00ed my\u0161lenky – kr\u00e1tk\u00e9 odstavce – pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov\u00a0 V z\u00e1jmu objektivity potla\u010dte osobn\u00ed pocity a n\u00e1zory. U\u017eivatel\u00e9 hledaj\u00ed p\u0159edev\u0161\u00edm informace a fakta. U\u017eivatel\u00e9 tak\u00e9 ocen\u00ed: \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 jasn\u00e9 naviga\u010dn\u00ed … ","datePublished":"2025-03-04","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.vaoa.cz\/author\/#Person","name":"vaoa.cz\n","url":"https:\/\/www.vaoa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ddbdb36321e5b7d4d861793930db080587341c870bd6ed87a3d36e707e2e9ae3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ddbdb36321e5b7d4d861793930db080587341c870bd6ed87a3d36e707e2e9ae3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vaoa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vaoa.cz\/wp-content\/uploads\/img_a288035_w1917_t1498512014.jpg","url":"https:\/\/www.vaoa.cz\/wp-content\/uploads\/img_a288035_w1917_t1498512014.jpg","height":0,"width":0},"url":"https:\/\/www.vaoa.cz\/jak-vytvorit-text-vhodny-k-publikovani-na-webu\/","about":["Www"],"wordCount":789,"articleBody":"Co u\u017eivatel\u00e9 webu preferuj\u00edPreferuj\u00ed stru\u010dnost, p\u0159ehlednost a objektivitu.Stru\u010dnostznamen\u00e1 uv\u00e9st v textu jen nezbytn\u00e9 informace, nic v\u00edce.K p\u0159ehlednosti p\u0159isp\u011bje:– zv\u00fdrazn\u011bn\u00ed hlavn\u00ed my\u0161lenky– kr\u00e1tk\u00e9 odstavce– pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov\u00a0V z\u00e1jmu objektivity potla\u010dte osobn\u00ed pocity a n\u00e1zory. U\u017eivatel\u00e9 hledaj\u00ed p\u0159edev\u0161\u00edm informace a fakta.U\u017eivatel\u00e9 tak\u00e9 ocen\u00ed:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 jasn\u00e9 naviga\u010dn\u00ed pom\u016fcky\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 d\u016fkaz d\u016fv\u011bryhodnosti autora\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 neform\u00e1ln\u00ed stylMyslete na n\u00e1v\u0161t\u011bvn\u00edky webuNavrhnout a vytvo\u0159it webov\u00e9 str\u00e1nky znamen\u00e1 uspokojit maxim\u00e1ln\u00ed mno\u017estv\u00ed r\u016fzn\u00fdch typ\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed mohou p\u0159ij\u00edt odkudkoliv – z vlastn\u00edch str\u00e1nek, z vyhled\u00e1va\u010de, z odkazu na jin\u00e9 str\u00e1nky nebo z \u00fapln\u011b jin\u00e9 \u010d\u00e1sti kyberprostoru.Typy n\u00e1v\u0161t\u011bvn\u00edk\u016f:Div\u00e1ciz\u016fstanou na str\u00e1nce jen n\u011bkolik vte\u0159in.U\u017eivatel\u00e9si p\u0159ej\u00ed vykonat n\u011bjakou akci:–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zakoupit ur\u010dit\u00fd produkt–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zaregistrovat se do f\u00f3ra–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 z\u00edskat praktick\u00e9 informace\u010cten\u00e1\u0159i jsou ochotni str\u00e1nky prohl\u00ed\u017eet a skute\u010dn\u011b si je p\u0159e\u010d\u00edst.D\u00e1vkov\u00e1n\u00ed a klasifikace informac\u00edVytvo\u0159te strukturovanou str\u00e1nku, aby si \u010dten\u00e1\u0159i mohli ud\u011blat snadno p\u0159ehled o tom, co je na str\u00e1nk\u00e1ch k dispozici a v p\u0159\u00edpad\u011b z\u00e1jmu na\u0161li podrobn\u011bj\u0161\u00ed informace.D\u00e1vkovat znamen\u00e1 roz\u010dlenit informace na snadno p\u0159ehledn\u00e9 \u010d\u00e1sti, kter\u00e9 se vejdou na obrazovku monitoru.Klasifikovat znamen\u00e1 seskupit d\u00e1vky do ur\u010dit\u00fdch kategori\u00ed, souhrn\u016f, skupin.Dal\u0161\u00ed doporu\u010den\u00ed:1.\u00a0\u00a0\u00a0\u00a0\u00a0 Tvo\u0159te nadpisy, kter\u00e9 sd\u011bluj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kde se pr\u00e1v\u011b nal\u00e9zaj\u00ed.2.\u00a0\u00a0\u00a0\u00a0\u00a0 Sd\u011blen\u00ed pi\u0161te jednou v\u011btou.3.\u00a0\u00a0\u00a0\u00a0\u00a0 Uve\u010fte pot\u0159ebn\u00e9 informace tak, abyste v ka\u017ed\u00e9m odstavci pou\u017eili m\u00e9n\u011b ne\u017e sto slov.4.\u00a0\u00a0\u00a0\u00a0\u00a0 Vytvo\u0159te odkazy na dal\u0161\u00ed str\u00e1nky. Ka\u017ed\u00e1 str\u00e1nka by m\u011bla obsahovat hypertextov\u00fd odkaz, kter\u00fd zavede n\u00e1v\u0161t\u011bvn\u00edka jinam, t\u0159eba zp\u011bt na \u00favodn\u00ed str\u00e1nku.V\u00fdzvy k \u010dinnostiV\u00fdzvy k \u010dinnosti pom\u00e1haj\u00ed upoutat pozornost u\u017eivatel\u016f, aby neode\u0161li ze str\u00e1nky p\u0159ed\u010dasn\u011b. Nab\u00edzej\u00ed jim \u0159e\u0161en\u00ed, kter\u00e9 pot\u0159ebuj\u00ed, a pob\u00edzej\u00ed k podrobn\u00e9mu pro\u010dten\u00ed str\u00e1nek.N\u00e1vrhy krok\u016f pro u\u017eivatele:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 vyhledat informace\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159isp\u011bt do diskuzn\u00edho f\u00f3ra\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 n\u011bco zakoupit\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 n\u011bkoho kontaktovat\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159ej\u00edt na jinou str\u00e1nkuVysv\u011btlete jasn\u011b a srozumiteln\u011b, jak\u00e9 kroky m\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edk podniknout.\u00a0 Sna\u017ete se, aby byl v\u00e1\u0161 n\u00e1vrh jednoduch\u00fd – co nejm\u00e9n\u011b kliknut\u00ed, stru\u010dn\u00e9 a nejz\u00e1kladn\u011bj\u0161\u00ed pokyny. \u010cten\u00e1\u0159e oslovujte bezprost\u0159edn\u011b a pob\u00edzejte k akci. Nemus\u00ed j\u00edt jen o pob\u00eddku finan\u010dn\u00edho r\u00e1zu, nap\u0159. sleva. N\u011bkdy sta\u010d\u00ed jen sd\u011blit, co z\u00edskaj\u00ed, pokud podniknou po\u017eadovan\u00fd krok.Hypertextov\u00e9 odkazyHypertextov\u00e9 odkazy jsou efektivn\u00edm n\u00e1strojem p\u0159i psan\u00ed webov\u00fdch str\u00e1nek.\u00a0 Na rozd\u00edl od b\u011b\u017en\u00fdch nadpis\u016f pln\u00ed dv\u011b \u00falohy:1. pom\u00e1haj\u00ed \u010dten\u00e1\u0159i zorientovat se v t\u00e9matu a nab\u00eddce2. funguj\u00ed jako dopravn\u00ed prost\u0159edek, aby se \u010dten\u00e1\u0159 dostal tam, kam chce.Druhy hypertextov\u00fdch odkaz\u016f\u00a7\u00a0 Nadpisy\u00a7\u00a0 Kl\u00ed\u010dov\u00e1 slova v textu\u00a7\u00a0 N\u00e1zvy v textu\u00a7\u00a0 PokynyHypertextov\u00e9 odkazy \u010dasto vyu\u017e\u00edvaj\u00ed kontextovou n\u00e1pov\u011bdu, kter\u00e1 poskytuje kr\u00e1tk\u00e9 informace, kam odkaz vede, a pob\u00edz\u00ed \u010dten\u00e1\u0159e ke kliknut\u00ed.Stru\u010dnostJakmile jste vytvo\u0159ili p\u0159ehledn\u00e9 a objektivn\u00ed webov\u00e9 str\u00e1nky, je t\u0159eba je zestru\u010dnit. Postupujte na t\u0159ech \u00farovn\u00edch: odstavec, v\u011bta, slovo.Cel\u00fd text by se m\u011bl vej\u00edt na obrazovku bez rolov\u00e1n\u00ed. Pou\u017eijte shrnut\u00ed, kr\u00e1tk\u00e9 odstavce nep\u0159esahuj\u00edc\u00ed 100 slov a t\u00e9matick\u00e9 v\u011bty – t\u0159eba i tu\u010dn\u011b – na po\u010d\u00e1tku ka\u017ed\u00e9ho odstavce.Pou\u017e\u00edvejte seznamy, nap\u0159. seznamy hypertextov\u00fdch odkaz\u016f.D\u016fle\u017eit\u00e1 je i stavba v\u011bty. Pou\u017e\u00edvejte co nejkrat\u0161\u00ed a nejjednodu\u0161\u0161\u00ed v\u011bty, vyhn\u011bte se propleten\u00fdm my\u0161lenek, pasivn\u00edm vazb\u00e1m a nadbyte\u010dn\u00fdm slov\u016fm. Pokuste se vej\u00edt do 25 slov nebo do dvou \u0159\u00e1dek textu.Pi\u0161te v b\u011b\u017en\u00e9m jazyku, proto\u017ee p\u00ed\u0161ete pro \u0161irokou ve\u0159ejnost.P\u0159ita\u017eliv\u00fd vzhledVizu\u00e1ln\u00ed prvky dokumentu ponechte v jednoduch\u00e9 form\u011b. Sestavte dokument p\u0159ehledn\u011b.Pou\u017eijte snadno \u010diteln\u00e9 fonty (Arial, Verdana, Tahoma). Pi\u0161te velikost\u00ed p\u00edsma aspo\u0148 12 bod\u016f.Nep\u0159eh\u00e1n\u011bjte zv\u00fdraz\u0148ov\u00e1n\u00ed a podtrhujte pouze hypertextov\u00e9 odkazy.Vyhn\u011bte se v\u011bt\u0161\u00edmu mno\u017estv\u00ed barev. \u010cervenou a modrou pou\u017e\u00edvejte pouze\u00a0 u hypertextov\u00fdch odkaz\u016f.Pokud m\u016f\u017eete, obra\u0165te se na odborn\u00edky.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vytvo\u0159it text vhodn\u00fd k publikov\u00e1n\u00ed na webu","item":"https:\/\/www.vaoa.cz\/jak-vytvorit-text-vhodny-k-publikovani-na-webu\/#breadcrumbitem"}]}]